By Findalis
Hat tip to Crusader Rabbit
Imagine living in a country where the currency is so worthless that a trillion dollars doesn't even buy a loaf of bread, a dozen eggs, or even a piece of bubble gum.
Imagine living in that country and the press being silenced. Forced to follow the Party line or face punishment.
Imagine a courageous Newspaper publisher with limited funds and the advertising agency that takes on such a dictator.
This is the life for millions of citizens in Zimbabwe. Hyper-Inflation, loss of civil rights, and a dictator more concerned with his own self than his people.
The Zimbabwean Trillion Dollar Campaign celebrates the freedom of speech – and after winning the Grand Prix in the 2009 Disruption Awards the jury at the 2009 Cannes Lions honored the South African campaign with an unseen amount of Cannes Lions: so far three Gold, one Silver and one Grand Prix. The campaign was designed to raise awareness regarding the plight of The Zimbabwean newspaper and consisted of various creative elements, including a billboard, all made up entirely of Zimbabwean Dollar bank notes. The newspaper, the brainchild of journalists driven into exile, is committed to providing independent and fair comment on Zimbabwe to Zimbabweans, and has had a ‘luxury’ import duty of over 55% added to it by the Mugabe government, thus making it unaffordable to the average Zimbabwean citizen. Read the full story here.
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